Requirements - Icon, focus on clean new typeface, tagline laid out as secondary element.
Tag Line: Digital Attraction
Design Values - Interesting, modern/innovative, clean, new tech (but not techy), quality/trust, approachable
Need Colour & Black & White versions, Icon must be able to be used as favicon.
Icon could be a symbol that represents attraction/network/digital or Y&S (but that's a bit predicable).
Logo needs to be: Simple, Memorable, Timeless, Versatile, Appropriate
See attached design brief for more details.