I don’t want to provide too much in the way of direction as creative design is your area of expertise but unfortunately not mine.
But a few things that will hopefully help
The letters SAM must be capitalised without full stops in between each letter.
The word Discover and the word SAM are two separate words and should be separated.
I would like the logo to have a professional corporate feel to it.
I would like the logo to create a feeling of trust and for the customer to know that we are here to help educate them in Software Asset Management (SAM). The logo should create a feeling of friendliness.
I would like some colour to be used in the logo … ideally blue’s perhaps with black and or white. I would like any colors to be bright (rather than flat).
I would like the logo to be able to be used on both light backgrounds and dark backgrounds if possible. I would also like the ability to use the logo as an avatar.
I have attached a logo (JUX logo) which I liked the colors of ... and I particularly liked the concept of each letter being on its own box .. but its definitely not essential.
Thank you for your help creating this logo.