We are an analytical chemistry lab that ranks consumer packaged good (CPG) products for their quality of ingredients, purity, etc. We display this data using bar graphs, histograms and line graphs to the consumer in a simple, easy to understand manner. People can then see this data and then choose which product to buy.
We only sell products we rank as "A" and "B"
The color for "A" grade is green
The color of "B" grade is yellow
¿A qué sector dirías que pertenece tu empresa?
Otros requisitos relativos al color
Primary color is undecided however I have been using #0BAAC0 as website section bg color to make certain things standout. So feel free to also play with this color or a variation of it.
#7ED321 (or something close to this)
#F5C617 (or something close to this)
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
We want to incorporate some way to tell the consumer that they can shop here and also that we show data presented by bar graphs and/or line graphs.
If we ask the consumer to:
"Look at our logo and tell us what kind of company we are?"
The answer should something like:
You are an ecommerce store that sells items backed by data (bar graphs, etc.).
We like the Slack logo.
Here's what we'd like to see:
• Use a font similar to the Slack logo
• Use the colors I shared in the brief or similar to theirs
• Incorporate a shopping bag but somehow make it stand out (look at slack logos for ideas)
• Put a bar graph or line graph inside the shopping bag
• The shopping bag should be unique that we could use it as a memorable symbol
Simple is always better.
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