Hello and thank you for your interest in this logo design contest.
Market: Day traders. The target market is 90% men over the age of 30. They see themselves as smart, analytical. They are looking to make easy money from their computer with day trading from home. The like the freedom from work, freedom from a boss. Willing to take risks but wanting to mininimize those risks and increase odds wherever they can.
That's where our business, Indicator Warehouse, comes in. We sell day trading indicators and systems (AKA day trading software). That is to say, we sell software that displays data on their screen, that helps them make decisions on whether to buy, hold, or sell.
We have 3 new systems coming out = 3 pieces of software. Together they make a COMPLETE system. Our branding should show how these three give you EVERYTHING you need to be a COMPLETE trader. Like three pieces of the puzzle.
They are called:
Eagle Trend Trader
Falcon Swing Trader
Hawk Micro Scalper
They are all birds of prey. Hunters! This is what this software does. It hunts for profitable opportunities. Each one can be used on it's own but if you have all three then you have triple the opportunity to catch your dinnner.
We call this concept Diversified Trading Systems
WHAT WE NEED:
1. An overall logo with name, "Diversified Trading Systems".
- Must have full name
- Must have letters in logo: DTS
- Must have the three birds: Eagle, Hawk, Falcon. These can be illustrated in any manner that simply conveys strength and power by virtue of being ONE UNIT / a TEAM.
2. Take the above logo and make a version for each individual system.
a) Eagle Trend Trader
- bald eagle. Majestic, big, powerful, patient.
b) Falcon Swing Trader
- qualities that are inbetween Eagle and Hawk.
c) Hawk Micro Scalper
- very fast, aggressive, intense.
- DTS letters should remain in each individual logo but NO NEED to include full name, "Diversified Trading Systems".
- The distinctive nature of each bird must be emphasized.
I would like the final submission to be in a layered Photoshop file.