We are a small company developing software for dog breeders. We are busy developing a new version of our software and want to start focusing on building our brand. In the future we will be developing software for other kinds of animals as well.
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The target audience is dog breeders. Most of the breeders are very passionate about breeding and their kennels.
We want a professional logo that we will be able to use on our software and website. We will be developing software for other animals in the future and need a logo where we will be able to reuse most of the logo again with only needing to change one or two elements. We would like to build a brand that is universal across all animals e.g Dog Breeder Pro, Cat Breeder Pro. So for Dog Breeder Pro we need some element of a dog but the Breeder Pro part of the logo can then look the same for all our future software. If you have other ideas please feel free to suggest.
* A clean professional logo that we will be able to use on a white background. You can include designs on other backgrounds but it needs to work on white.
* The font must be easy readable. No italic font please.
* We are open to any color but we are thinking pastel colors will be nice.
* We don't mind lower or upper case font
* Include some element of a dog - maybe a footprint. We must be able to replace this element with a element of another animal for future software.
* The design must be supplied in vector format.
* No clip art images
* Don't include an image of a dog where the breed is easily identifiable. We don't want breeders to feel the software is only for one breed.