If we had a shop the customer would walk in and the shop would feel romantic, almost vintage, boutique, handmade, clean, elegant and they would almost instantly fall in love with the place. It would not have the second hand feel to it but would have a light and airy atmosphere. The dresses would look, feel and smell new.
We do like the Laura Ranch photography one here http://99designs.com/logo-design
Also, this is a modern company wanting to appeal to young women. Our customers are independent, not worried about history so much as they want to get on in the world and explore the future. Ambitious types.
They may not have a great income, but still want the best that they deserve. Value for money but not cheap.
We like old watering cans, bird cages, origami swans, different patterned paper, meadow flowers, vintage, polka dot dresses, summer, clean air, teapots, 60's espresso mugs, duck egg blue (though not necessarily in the logo) and originality.