AIM: To design a new logo based on our eco-elegance concept, that is simple, artistic and recognizable as our company.
Who we are: We are a small family owned business that hand makes environmentally friendly and non-toxic candles, using essential oils, vegetable wax and real nature pieces. Our main focus has been small boutique shops, health spas and health food stores. We are looking to expand our market to larger retail outlets.
Drishti: our name means vision or insight. In yoga it is the gentle one-pointed gaze, like staring at a flame in meditation.
Looking for: Symbol/Logo, Name (Drishti) and sogan (lighting the way with love)
Clientele: General Public, Health Conscious people, Environment conscious people, Spa's, Yoga studios, etc. Our candles are a big seller as gifts.
Likes/Dislikes: We are looking for an organic symbol, nothing too corporate or symmetrical. Something that is simple, elegant, recognizable and unique. We like the font of our current logo, but not the symbol. We would like a symbol that is 3D in full colour and 2D in black and white.
Please see the pictures of our products to get an idea of the organic and simple style.
Our current font (Park Avenue) we like, but we are open to changing it. We would like the symbol to match and blend with the font, but also be a stand alone symbol. We would like the catch phrase "LIGHTING THE WAY WITH LOVE" under the word Drishti.
Colour Theme: Dark Red, Red, Burnt Orange, Orange and Cream, or off white.
Would like final format in full, 2 & mono colour logos.
Uses: This logo will be the basis of our new branding, it will be printed on all stationary, labels, packaging, website etc. So the logo needs to look great both big and small. Smallest being about 15mm in length. Our packaging is also round and the tubes are thin, 40mm in diameter, the logo will need to be clearly visible on these as well.
If you have any questions, please email me at firstname.lastname@example.org