Branding, Placement & Goals:
The logo will be used in multiple ways: as a car decal on my Nissan LEAF (which is light blue) on the lower part of the left and right sides and/or on the back of the car, on business cards and on my website (ElectricCarRealEstateGuy.com).
The logo should be mostly text and could include a graphical element (preferable). The logo could be one or two lines of text with a clear hierarchy for the main branding, plus a tagline), and perhaps a graphic/illustration element. The design should have an eco/green look, appealing to younger, forward thinking demographic - see the attached mood board to get an idea of the look and feel we’re trying to achieve. Also, I like the idea of having an electric plug curling within one of the letters of text (see EcoCAR2 example below).
Here's the text:
(big = branding) Electric Car Real Estate Guy
(tagline = smaller) Plugged into Real Estate
Note: The web address line must be VERY readable.
Examples of Logos I like:
- Zero Emission: http://www.theevproject.com/logos.php
- Electric outlet: http://www.shutterstock.com/pic-446…-icon.html
- EcoCAR2 example: http://www.ecocar2.org (in particular the “plug” and it’s nice as used with the LEAF)
- Eco Green Bio font example: (maybe in a more blue-ish green color) http://www.dreamstime.com/royalty-f…ge17680809
Fonts I like
The winning designer should provide multiple file and color formats of the completed logo including at least vector, Photoshop (psd), Illustrator (ai), .jpeg, .pdf files.