We retrofit electric drivetrains to classic cars to give the classic car another lease of life. I'm taking a BMW 2002 from 1974, removing the engine and gearbox and fitting it with the electric motor and batteries from a BMW i3. The branding of Arago should have some link to the branding of the BMW i range. The name Arago is from Francois Arago, a french scientist that first defined the relationship between alternating current and magnetic rotation (precursor to the induction motor). The target market are people that love the look of classic cars but don't want the hassle of owning very unreliable old cars. The electric BMW 2002 will be a very cheap to run, reliable, fun to drive everyday city car appealing to young affluent city commuters.
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I'd like Arago to be branded as an extremely high quality custom car maker, with a similar reputation to Singer Vehicle Design (obviously don't just copy their logo). I also believe that all the best car brands have a logo simple enough for a kid to be able to draw it in their book at school! I've attached a pic of the BMW 2002 I bought to put the electric parts in.
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