The logo/branding needs to reiterate the ideas of global, international nature of the site, new opportunities that are brought by possibility to date internationally and meet people around the world and potentially find a soul mate, a person that you have been looking for so long but could not find locally. The site is for people seeking marriage and long-term relationships.
We will require a logo and an icon using EM as the letters.
Key sites to consider who are trusted in the market are:
Please visit our site http://www.elenasmodels.com; this is what it looks now; we need a new brand image that is more modern, sophisticated but simple at the same time. Very trustworthy and sincere. Nothing tacky please.
Our founder still operates the business but we want the brand to become a Brand and not just synonymous with the owner.
The demographics are:
Men - 30-55 years
Women 18 years - 55 years (predominant are 24-35 years)
The clients are now very used to using internet relationship sites; however, those that do arrive to us, first, have a true genuine want to have a committed relationship that often leads to marriage, and secondly, they have probably tried to meet someone locally but didn't succeed. We need to give them a hope they can meet someone on our site.
We do want a slogan included and we have two options:
1. Meet the love of your life
2. Step outside your world
Please also use these in your design.
So, ne need:
A) New Brand logo
B) Symbol using EM letters