We are most interested in seeing Wordmark and Combination Mark style logos.
“Milestone” and “Leadership” can have visually equal weight/size/emphasis, or more emphasis on “Milestone”.
Current brand color (in our Soderquist Leadership brand, which is rebranding as Milestone Leadership) is a bright blue #00ace5, with navy, black, gray, and white as supporting colors. We are open to keeping this as the main brand color, including it as part of a multi-color color palette, or moving away from the use of this color if another color palette works better with your design.
We prefer to keep the color(s) bright, going forward. Not neon-bright, but also not pastel or very subdued. Should feel fresh and substantial, appealing to an audience of predominately males age 30 to 60.
Clean, modern, fresh, readable. Most likely a sans serif, but open to a modern/progressive serif as well. No script or cute/fun fonts. Should appeal to business executives. Medium or heavy weight. Stay away from very thin or lightweight fonts. Should feel substantial. “Milestone Leadership” can be title case, or all-caps. We don’t think we’d be as open to all lowercase.
LOGO MEANING & SYMBOLISM:
We are most interested in seeing logo options illustrating/symbolizing “milestones.” “Milestones,” as we want to illustrate them, are…
Visual markers on a journey. They’re commonly seen on roads, marking the miles. In our case, and how we would consider including as part of our logo, they mark meaningful experiences in a leader’s career. As a leader progresses through his or her career, they’re able to look back at these experiences that shaped who they are as a leader. They’re also able to look ahead to milestones to come in their career - where they’re going.
These milestones don’t mark an arrival place or a place to stagnate. We believe that leaders should always be moving forward, with new “milestones” coming into sight.
Milestone Leadership programs and services focus on an introspective look at the leader (or organization).
By exploring questions such as, “What makes a leader worth following?” and “Are you a leader worth following?” (part of our development process), leaders create milestone moments they’ll be able to look back on.
Milestone Leadership wants to be a part of a leader’s journey regularly and/or multiple times throughout their leadership career. We offer leadership development opportunities and resources both large and small for this reason.
We like the idea of a visual that symbolizes looking ahead at milestones/milemarkers, but maybe also looking back at the ones they’ve already passed/accomplished. Milestones could be somewhat literal looking, but we believe some abstraction or simplification would better accomplish a clean and fresh look .When our logo is on a shirt or PowerPoint slide, we imagine being able to reference the visual analogy of being with them on their journey as a leader.
We are not interested in seeing:
- Stone that looks like a tombstone
- “Milestones” that look too literally like roadsigns
- Path/journey without some kind milestones/milemarkers along the path. Even just some simple marks indicating “milestones” could possibly be enough.