We are open to your creative design ideas. We like the idea of creating a vision through the words themselves (mixing related designs with or through the lettering) if it is clever enough, but by the same token, we may go the route of a logo separate and apart from the words so that they can be separated out and identified by the “logo” itself without the words once the brand becomes well recognized. Once we are able to compare designs, it will help us decide which is more suitable for the company. We even have some ideas ourselves, but don’t want to influence your creative juices as you are the experts.
We prefer simple to busy and luxury/premium to childish/mascot unless it is something stylish like the Skinny Girl logo, then that will work.
The first letters in each word of the brand spell FAN so you might use that in your thought process to create something interesting. It’s not necessary, but we’re open to anything clever. One thing we are not interested in is the seemingly global identifier for health or fitness which is the semi-stick people in the form of leaves or sweeping motions (photo attached - Don't Like This Type).
We want to stand out as something bold and confident (perhaps a gold medallion with a ribbon or measuring tape around it, but don’t feel limited by that suggestion). Since we have some supplements on the assembly line to be released shortly, perhaps checking out logos on supplements will help get your creative juices flowing. Some have words only and others have both. We want to see both either intertwined (logo within the words) or separately (i.e. logo/company name).
We will need an Illustrator IA or EPS (vectorized) file to place on our labels.
Fit Again NaturallyTM - Tag Line: Rediscovering the Real You
If you can incorporate the tag line, that is fine, but we wouldn't mind seeing the logo without it as well.