We purchase gold, silver, platinum, and diamonds from the public in all forms. This includes jewelry, coins, bars, silverware, dental gold, and more.
We pay cash on the spot so the idea of exchanging gold or precious metals for cash should be prevalent in our logo.
We are not a jewelry store but we are also not a pawn shop. Our store environments are clean, wood floors, no bars on windows, decorated, etc. So our logo needs to reflect a brand that is classy and nice, but also communicates the convenience and practicality of our service.
Target audience is everyone but our primary customer base is women age 30+.