Specialty Foods is a foods company. We currently own three brands.
1. Ma's Kitchen - breads and rolls
2. Ginny's Homemade Waffles
3. Mama Turney's Homemade Pies
The first two brands are sold exclusively to food services companies. A food services company buys products like ours, in bulk, from 100's of brands to fulfill orders for cafeteria's, chain restaurants, school systems, etc. So the first two products are not bought or known by a consumer.
The pies are bought by grocery stores and sold directly to consumers. This means the consumer doesn't really know 'Specialty Foods' they just know 'Mama Turney's'.
You can tell we have a little bit of a focus on southern, down-home, style foods. We sell our food all over the country however.
The core of our audience for Specialty Foods as a brand really is buyers from food services companies. They care more about the look and taste of the actual food.