Our vision for this logo entails using the prop as the centerpiece of the logo. Short term, we will need to use all of the font, and logo to gain namebrand association. Long term, our vision is to use the logo on its own with no font.
When designing this logo, please use this horse as inspiration:
This horse, is, in our opinion one of the best looking and most "type-y" horses alive today.
We will be using a real P-51 Mustang propeller assembly as our sign design. We want the logo to be an "edgy", but slightly feminine rendering of this prop with FourBlade Arabians worked into/around the design.
The propcone is the center of the prop. The vortex is the grey/white circular vaporization of air created by the prop.
We are looking for a horse to be created in a "shadowy effect" out of the vortex. That said... We don't want to micro-manage this design... It's finding the balance between too much oversight, and not enough... Very challenging.
We are wanting to appeal to women because of the overwhelming presence of women in the industry, as well as the "romantic" nature of horses.
We have a global demographic, most notably American, Middle Eastern, South American, Australian, and increasingly Asian, over 30, over $100k a year income.
FourBlade values fun and youthfulness! We are looking for a logo that communicates youthful exuberance and curiosity.
While we have given you, the designer, a basic guideline, PLEASE exercise your creative judgement and liberty in this design! We are here because we believe in the power of people, and we believe that some, if not most of you will do your best work with creative freedom set free. Please help us create something that we are excited to use, and proud to show off!
Thank you for being a part of this group, and affecting others in a positive way!
**We have every intention of guaranteeing this contest should we meet the criteria to do so.**