Logo design Brief – Kore Etidyan
This brief outlines the logo requirements for a university aid program funded by the Government of Haiti. Kore Etidyan is a program that provides a monthly cash stipend of 2000 Haitian Gourdes (approximately $50 US), transferred over mobile phone, to Haitian university students during the 9-month school year. It is one of approximately 4 sub-programs established under the umbrella of EDE PEP – which is the overarching brand for the Government of Haiti’s campaign on all Social Protection initiatives.
Product/service/brand name: Kore Etidyan, which means Help/Support Students.
Brand of the program:
This brand should get university students excited to be a part of the Martelly-Lamothe movement for social change in this country. Young people should feel like they are not only being directly addressed by their government, but that by working hard in their studies, they are directly contributing to a brighter future for Haiti.
Purpose/Usage of logo:
• We need a young & cool brand that students are proud to be a part of – by wearing or displaying this brand, they are showing their participation in change for this country.
• This brand will be used in registration events, mass media communication materials, and beneficiary materials. Needs to be bold and clear– visible on big billboards!!
Branded items only on beneficiary materials (t-shirts, registration documents) – all big banners & communications will be under the “EDE PEP” brand.
The brand values:
It must communicate the strength of the government to deliver on its promises to the people, the energy of a young & motivated leadership who are actively creating results for the population.
Colors & Fonts:
After seeing a few logos, our team would like to go with a dark blue & the hot Martelly pink color (for which I've attached a sample in the below section).
The logo itself needs to be just a word mark – or with one symbol within the words like web 2.0 (see examples below)
• The font should look collegiate, or web 2.0.
We’ve used drawings in our previous two logos, and this one needs to be much more simple & only capture the name of the program. We are not going to invest heavily in branding it individually – merely use this to brand the program as we roll it out under the
“EDE PEP” banner.
This program falls under the EDE PEP umbrella, and so it will often be shown under the EDE PEP logo, and alongside the other program logos for social protection (examples shown: Ti Manman Cheri & Aba Grangou).
In addition to these logos, the logos of the universities will be coupled with the Kore Etidyan logo. Below is the first university whose students will receive the Kore Etidyan stipend – Université d’Etat d’Haiti (Haiti State University)