The website is having a fresh new look http://grandprixadvisor.com/new/ and a change of logo is necessary to convey a certain level of professionalism now that the business is starting to work as a consultancy.
F1, the sport that will bring most of our revenue, is highly technical, sleek, sophisticated and professional. It would be great if the logo could also be inspired by these values. Simple and complex at the same time. The GT1 logo attached is a good example of what we're after. Combining the G, P and A letters cleverly whilst remaining simple and universal is something we'd like.
Our target audience is 18+ and middle class to fairly affluent people who can afford to travel to a Formula 1 race. Our readers/contributors are also educated enough to follow the complexity of the sport. The gender is probably getting to 50/50 in the mature markets (UK, Spain, Italy, Germany, Singapore)
It is also important that the website name GrandPrixAdvisor.com is displayed either under the logo or to its right, or in a clever combination with the logo.
The logo format should be in .EPS (aka outlined .eps) and .JPG.
For online purpose, please save the logo under the RGB colour version of the logo format, CMYK for digital print and PMS for offset traditional print.