LamePapa.com is going to be a new online store designed to help dads become less lame. It will have activities that they can do with their kids as well as kits that they can buy. The store will have a retro feel to it. We will sell everything from science kits to fishing equipment, weather stations, how to fix a car guides, costumes, practical jokes, and more.
TAGLINE IS: How to be Lame No More
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This logo is supposed to make the dad want to connect with his kids to teach him them life's lessons, play games, do science experiments, go fly fishing, etc. It should strike an emotional chord in the dad that tells him that if he doesn't get off his duff and hang out with his kids, he's going to lose them.
The demographic are young fathers between the ages of 20-35 who work too hard and feel like they are missing their kids growing up. They value family, but due to lifes circumstances spend most of their time. When they finally have the kids, they don't know what to do with them so the go to LamaPapa.com to figure it out.
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