We want to make healthcare and health management more appealing to patients/healthcare consumers. We are designing a portal that integrates lots of elements in healthcare including health tools, content, medical records etc and benefits, insurance, account information, debit cards etc all in one place. HOWIE part is for healthcare content and tools. BEN is for the benefits/insurance part. I want it to appeal to consumers, yet also appear innovative to Health Insurance companies and Employers who provide health insurance to people, as a new type of technology that brings things together in one place.
My thought was somehow tie some imagery (may be cartoonish but give me options) for both Howie and Ben (as if they are 2 guys) connecting the healthcare world.
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patients, healthcare consumers. Just like people manage their bank accounts, i want the feeling of people managing their healthcare assets in one place.
creative, avante garde design...be innovative....not just a play on text but come up with some imagery/brand that i can use. Eventually, i will have in this website/portal, 2 tabs on the top. One for Howie, one for Ben. I will use these 2 repeatedly in the website/portal. Can you incorporate this in the logo somehow?
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