Last Shadow operates in the extreme adventure industry providing “once in a life time” helicopter hunting and viewing experiences for a high-end corporate and affluent clientele that is primarily male.
They are not what you would expect in this type of industry, so set aside any preconceived notions about what a brand in the helicopter hunting industry should look like.
They are the professional/high performance equipment/best of breed/exclusive “Ferrari” in an industry made up of less sophisticated “pick up truck” competitors.
What the Yehti brand is to outdoor coolers, Last Shadow is to helicopter adventure/hunting experiences. Unmatched quality and a badge of honor to proudly display.
Last Shadow has defined a new super premium niche and want a brand identity that is very distinct and different from their “all about the pig hunt” competition. (see examples attached).
They don’t want to look ANYTHING like the competition. No animals. No hunting references. No helicopters.
Instead they want to present a logo/brand that’s consistent with their premium positioning. Something that is suitably “corporate” and would be appropriate to wear on a golf shirt.
Strong, yet understated. Unique, yet classic.
The name Last Shadow is a reference to shadow that is cast by the helicopters as it tracks prey.
The goal is NOT to explain this reference in the logo design, but incorporating the concept of a shadow into the logo design is certainly an approach worth strongly considering.
Consider text only and text + symbol solutions.
A symbol solution that can also stand-alone (think Mercedes Benz) would be ideal.
Color palette to be defined once logo/design is identified.