Vector logo to be used as the basis for our overall brand identity: Web site, software tools, business cards, letterhead, maybe coffee mugs, etc.—hopefully made by the winning designer.
It should be clever, clear, iconic, and endearing. We are here after a respected design firm failed to yield anything usable. Their designs were sterile, run-of-the-mill, awkward, with yesterday’s fickle colors. Forgettable or just annoying.
Likely, pure word art won't cut it. We want an image to go with our name, that will serve as a metaphor for what we do: reach the high bar of education administration. But the icon has to be clever and new. An apple on a book probably won't win.
FYI, some rough, back of dirty napkin sketches are attached. For a while, the most promising concept involved the letter H being made into a tightrope, and a little guy walking across it. But some persnickety clients said it was a high "wire," not a high "bar," so we'll drop it. Also, that journey isn't really the right metaphor for the more incremental approach that we take. Reaching "the high bar" takes drive, training, determination—slow, steady work, getting incrementally better. It's a very high standard—but our approach makes it ultimately attainable.
Likely, we'll want our name easily readable. Avoid being cutesy and predictable. Be insightful and clever. Fun, funky, yet competent and professional.