My company is called EcoBloom. We are in the health and nutrition industry, however we specialize in CBD. CBD is an interesting industry due to regulations that both currently, and may soon surround it. Not only do we want to represent ourselves accurately, we need to represent ourselves safely. I'm very inspired by the clean minimalistic style that companies like Apple specialize in. Our ideal consumer is a middle aged woman from an upper middle class background. We're not a luxury brand but it's important to us to communicate a deluxe feel, to reassure we're a cut above. We love the idea of a flower in our logo, but would like to avoid cliches when possible. In particular, we were inspired by one design that used arrows similar to the recycling symbol to create a flower using negative space. We also love sacred geometry and are inspired by the Fibonacci spiral. Those ideas are inspirational and not at all requirements.
My absolute caveats are: I hesitate to have the color green in our logo, and no marijuana leaves as are commonly seen in the Canna industry. We want to stand out and avoid cliches.
Beyond that, my realistic expectations are for a clean logo that is minimalistic in style, that communicates a deluxe/premium feel, is appealing to middle aged women, and most likely has a flower incorporated. Huge emphasis on being unique and one of a kind.
Thank you all for your work, we look forward to reviewing ideas!