We are looking for either a re imagining of our existing logo, or a complete redesign, we will consider designs equally. We truly don't have a 'look' or style in mind. However we are anxious to try and convey the feeling of warmth, and down to earth community that we have, for example a minimalist symbol might be unable to convey that.
It is important that the name of the camp is very clear to read. One of the issues with the existing logo is that the words 'Day Camp' are a little hard to read, customers often look at our displays and then ask us if we are a day camp or a sleepaway camp - the logo should explain the product.
The logo will be used on a variety of apparel, some of which is screen printed in 1 color, over the years we have developed a line drawing version of the logo, as well as a "collegiate logo" that we have used in place of our regular logo in certain instances. We would rather not have 2 discrete logos, and would desire a logo that satisfies (, or could easily have a B+W version that satisfies) this goal. We sometimes use the abbreviation GHDC with in house families.
The logo will be used in a variety of print and web marketing, as well as on letterheads, and its important that it remains clear on a variety of backgrounds, including photos). Our existing logo does a good job of this, but often the spiked "sun rays" at the top are not obvious.