WHY DO WE NEED A NEW LOGO?
We have changed our name from "suter-meggen.ch" to "hobbyhaus suter". Now we want a logo that fits the new name. Our customers know us on the market and they know our name (SUTER)
- the logo should be lighter and simpler than the existing one but still should look very technical as the current one.
- it should represent us as what we are (family business) and what we are doing- selling toys
-it should be horizontal not vertical (it should fit on the top of our existing website and replace the actual logo - http://www.suter-meggen.ch)
!IMPORTANT! The new logo needs to have a technical style. The Logo should be retro /vintage. Shape should be like an old sign, railways or underground sign, sheet metal board etc.
The Name SUTER needs to be very present, needs to be in the focus then the hobbyhaus
1. Modernize the current logo with the new name. We could imagine that you create a simplified version using the car and the train from the existing logo. For us it is important that you use this Train type (SBB E-Lok Ce 6/8 Krokodil) and this Car type (Bugatti Typ 37)
2. Create a new logo and use the elements Rail (Train)/ Road (Cars) / Air (Plane) and Water (Ship) I uploaded a PDF with examples of line drawings. You can use them as inspiration, but they should be simplified so the logo is not to complex. Anyway, please redraw them if you use it.
3. Do you have another idea? Feel free to surprise us and show us your vision based on the information we have given. You can check out our homepage to get inspired. We would love if you can put your own personal feeling into the logo. If you take this Version, please make sure your version looks technical.