We are not providing a typical consumer product, like Pepsi or Microsoft. The product we provide is for a very select, niche industry. Namely, Hollywood. Ironically, our customers are the people who set new trends and inspire new fashions to everyone else in the world on a massive global scale. That said, producers and studio executives are typically affluent, albeit slightly pretentious and highly image-conscious people who prefer to be associated or doing business with firms and corporate entities who share their contemporary fashion sensibilities. These people are college educated, usually 28 to 46 years old, highly image-oriented, somewhere between upper-middle class and lower-upper class in a nouveau-riche sense. They consider themselves hip, cutting edge, modern and urban. The logo should reflect all of those traits and values.
The target audience is the established market of Hollywood! My clientele are the behind-the-scenes Hollywood elite! I.E. - producers, line producers and the directors will ultimately make the decision to use our facility. The clientele are chic, modern, urban, progressive, liberal and green.