I like the basics of our current logo, but i think the colours could pop more and the honeycomb background could be more pronounced.
For a new look version I would like to see something simple, it would be good to include a Red Canadian maple leaf some how.
I like the organic, hand crafted look, but bees are geometric by nature with their honeycomb... so better go geometric.
Stuck on the modern vs classic, since honey is a very romantic product with a long history.
More youthful than mature.
Slightly more feminine than masculine.
I don't know about the ranking between playful and sophisticated... but clever for sure. Colour should include yellow black.