The logo is for our company that makes (primarily) consumer applications. It is not for one single application. The company hyprtree is like Zynga or OMGpop. However, we are not a game developer, our first application will focus on Consumer Loyalty Management.
The logo will be used on our webpage (yet to be developed), sponsorships (races, tech events), shirts, and small decals on shop windows.
We selected Retail as our "industry" because we did not have very many options to choose from. We selected Retail because our applications will often be used in retail settings where users will use the applications while in retail stores / restaurants.