Logo and identity design for unique physical therapy practice

Physical Therapy Consultants, LLC

My client, Physical Therapy Consultants, LLC, is a uniquely-qualified healthcare professional who feels her current name doesn't really convey what she does or the kind of services she provides. As a result, she is considering changing the name of her practice to either "Sports Rehab Associates" or "Athletic Performance Associates."

That's right, she works (mainly) with athletes and former athletes - helping them recover from injuries and the everyday strains and stresses of conditioning.

She is fellowship trained in a particular physical therapy discipline called Functional Manual Therapy - one of fewer than 100 therapists in the USA currently holding that designation. Although her practice is relatively small (she hasn't been in business very long), she is known for her personal attention and professional approach to PT.

Please be sure to download the brief for this project to read more details about the client, what she does and why her practice is unique.

My client's primary target audience are athletes (current and former) who are suffering from pain caused by a stress incurred while competing or working out (e.g. a twisted joint or back/neck sprain) or by a flare-up of an old injury (e.g. a "trick knee" going out, etc.). Even if the athlete is older, out of shape and "semi-retired" (e.g. a "weekend warrior"), these people still consider themselves to be athletes.

To these people, familiarity with sports and athletes is key to making the practice seem accessible and developing consumer preference.

The secondary market for my client is doctors and other health care professionals who may be looking to refer someone who is in pain due to an injury or some other sports-related stress. For this market, the brand must be perceived as professional and competent; familiarity with sports and sports-related injuries is important, but a secondary consideration.

I have spelled out the expectations and requirements for participating in this contest in both the brief and in our more general "Rules" document - both of which have been attached to this project. Please download both documents and review them prior to submitting any concepts for consideration.

(from the attached brief)
What’s Required
In addition to reading our document on how Brand Central Station design contests are run through 99Designs, please make note of the following mandatory items.

For the five finalists to be named on DAY 7 of the contest:
• Black and white version of the logo (color versions are optional, but suggested)
• Demonstration layout showing the logo on letterhead and business card (name and address to be provided on DAY 7 of the contest)
• Blog header (700px by 250px) showing recommended logo use.
If your design is selected on DAY 10 as the winner of the contest, you must provide:
• Logo files in Adobe CS3-compatible files, using fonts/typefaces that work on both Mac and PC platforms.
• A break-out of the recommended logo colors in both CMYK and Web-compatible formats.