Reel Insights are video interviews and observations with real people and are used generally for market research. We are dedicated to uncovering the wisdom and emotions of ordinary people, and building a story from it (on video) – a story that helps market researchers companies better understand their customers.
Unlike most market research, we gather insights in natural settings like people’s homes, offices, where they work and shop (not in focus group rooms). And understand that we're "qualitative" research not "quantitative", meaning we seek knowledge through interviews and observations, not through numbers (like surveys or other numerical data).
We seek a clean logo of the words “Reel Insights” and possibly including a clever graphical element that communicates the idea(s) behind our mission. It could be a purely typographic logo or have a symbol nearby. In any event, simplicity is key. For a sampling of logos that speak to us, see http://www.myinkblog.com/2009/06/12…ypography/
Please use creativity and do not go for overused and tired images like video cameras, lenses, video tape, light bulbs, etc. It’s more a symbol of our idea of capturing the lives of real people, uncovering insights and emotions that we seek. Wow us with your insight into how to convey our ability to capture and present insights!
Winning designer must provide master vector based EPS / Illustrator files. We would also like an array of JPG, GIF, and PNG files of different sizes. We’ll need the logo files both in color and in black and white.
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