The Junior Explorers Club inspires kids to explore the natural world so that they can better understand how nature works.
The club is a monthly subscription for kids aged 6-12 where Junior Explorers receive a "mission kit" in the mail that details the adventure for that month. They will then go online and go on a mission to explore an ecosystem and learn about the animals that live there. (For example they will get a mission kit with information about polar bears and the arctic, they will then go online and go on a mission to find a missing polar bear. During that mission they will learn about the arctic and other species that live there)
The logo should convey the spirit and a sense of nature, the outdoors, and adventure. It should also be appropriate to our target age group and be both inspiring and inviting. This club will be launched globally so the logo needs to have global/mass appeal.
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Diseño de inspiración
The feel of the logo should convey that the club inspires a sense of adventure and exploration. Kids should feel excited and empowered to go on Junior Explorer missions and learn about the world around them.
We want to create the next generation of eco-stewards so the logo should have a strong connection to natural elements, adventure, and exploration.
We have been playing around with thematic devices such as a compass to convey this imagery.
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