Why we need of a logo
We need to have a logo for a European Project called INSPIRE to be used in all the communication materials (i.e. website, flyers, roll up, report template, brochures)
Our target audience is composed by SMEs and Open Innovation players, namely policy makers, opinion makers, large companies, innovation intermediaries, innovation support structures (chambers, clusters, incubators etc.), public sector, scientific community and funding agencies.
Short abstract of the INSPIRE PROJECT
INSPIRE will develop original insights of Open Innovation (OI) in the context of a wide range of SMEs through the establishment of a ‘knowledge translation’ value chain. It will start from eliciting good practices of OI in SMEs and move on to developing and validating an Integrated OI Toolbox.
The OI process is a complex process involving different players and several aspects. A new notion considers "open innovation as a distributed innovation process based on purposively managed knowledge flows across organizational boundaries, using pecuniary and non-pecuniary mechanisms in line with the business model".
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Additional info on the project
INSPIRE has adopted a wider definition for the OI to include various OI players and various types of OI initiatives. There are three types of Open Innovation Partners (OIP) than can ally with an SME and help with pursuing innovation:
• Large corporations that offer an unused technology or marketing/distribution capabilities
• Research and technology organisations that offer enabling technologies
• Talented individuals who have the ‘drive’ and the talent to offer innovative ideas to companies for further development.
Various OI intermediaries are also present in the process using IT capabilities and their networks to connect OI players with each other. The interplay between these OI players creates different kinds of OI initiatives. For an SME to benefit from OI, it has to ‘join-in’ on one (or more) of these OI initiatives.
A typical OI project will involve a mixture of internal (within the SME) and external innovation activities, perhaps different kinds of OI partners being involved in various orders, depending on the context and the needs of the SME.
The consortium includes a variety of competencies to access the whole Open Innovation chain across a range of geographical, economic and SMEs’ contexts.
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