I have a Dealer owned Warranty Company, which is named Harbor Assurance, Inc. (although the "Inc" doesn't need to be in the logo I don't think). The underwriter (backer) of my company is a large and well known insurance company, and very strong. I chose the name Harbor Assurance for several reasons, but maybe the most important is I think of a Harbor as being a safe place for a boat or ship, and Assurance kinda stands on it's own. I've been in the automobile business all my life, and thankfully my dealerships all have good reputations. The only place my new logo will be printed is on a contract and on some brochures...no business cards or stationary or media will ever be used to market the business of Harbor Assurance.
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I like a lot of the logos i saw when I made selections o your website, but the one's I picked seemed more traditional because I picture the logo for Harbor Assurance portraying "stoic" / "solid" / "enduring" / "safe" / "dependable" / "long lasting" / "powerful" / "reliable" / "trustworthy"....am I getting carried away with my descriptions? : ) I could envision a Anchor worked into the artwork, but your artist may have better ideas?
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