Design Goal: Funky, Modern and Friendly logo (So that if you saw it it might be a record label)
1) Overal goal of the design project
to make a memorable and recognisable logo that will be the brand image of the site and all media after (will be used as an intro to videos, ebooks (pdf), and other parts of the site)
2) What are we communicating
That we are a trustworthy and helpful resource where people can learn from our mistakes, get original money making ideas that have been proved to work and have everything they need to put them into practice. Just a couple of guys making money online and showing others how they can do it too.
3) Selling more of our product vs. Awareness of our product/service
We want every visitor to the site to become a long term follower. No hard sales but we will mention the products that we use.
Who is our target market?
Gloabl English Speaking world
22-28 years of age
Someone who is serious about making money online so that they can quit their day job
Someone who has been doing this for a while but not had any success (reason is that they have been given incomplete advice)
We would like a Badge and Text design so that the badge part of the logo can be used on it's own elsewhere (although not adverse to "niche experiments" being used in the logo too)
Design is mainly for the front page of our website so size could be anything up to 150px in height and 1000px in width as long as we could take smaller parts of the design to be used somewhere else. (Example logos are attached. These are a very vague guide)
We would need the seperate layers of the design to be sent in PNG (*.png) format as I don't have photoshop (I use paint.net instead)
No $ signs to be used (looks to spammy)