We are an internet company with a strong focus on empowering non-profit charities and social causes to reach their goals.
We drive tens of millions of users through our Facebook properties to our eCommerce website and power donations for our charity partners.
GreaterGood is proud to have given more than $35 million to non-profit charities around the world since 1999.
Millions have received help and assistance through our efforts: hungry families fed, pets rescued, rainforests saved, breast cancer caught and treated, children helped to achieve a brighter future, and so much more.
We are now doing a complete rebuild of our website (http://greatergood.com) to a modern, responsive design and need your help to give us a new logo that better reflects who we are and what we do.
--- ADDED THIS CREATIVE BRIEF ON 3/20 ---
We are looking at updating our 'GreaterGood' logo into a world-class brand. We want this brand to talk to people who care about other people, about animals, and about our planet -- and who wish to take action with that caring.
The new GreaterGood logo should appeal first and foremost to U.S. women.
Gender - Female
Age range - 25-40 is the fastest-growing segment, but our current audience also skews older - 35-70
Geographic location - We must appeal to a U.S. core, but GreaterGood also has international appeal
Occupation - Our current audience is largely middle class America
Who are we?
Little actions can have big impact. (Small actions, big results)
To empower people to take action.
Passion, Integrity, and Focus
Some other distillations of who we are:
What differentiates us from our competitors?
GreaterGood has given more than $35 million to charities around the world since 1999.
Tie all our causes visually together - People. Animals. Planet.
Our charitable reach increases every year. This logo should be agnostic of any one cause, and should embrace them all -- animals, Alzheimers, autism, breast cancer, diabetes, hunger, literacy, rainforest, veterans -- and whatever comes in future.
Make GreaterGood employees proud!
What is the one thing to tell the audience? - You're helping. (Little actions can have big impact. Small actions, big results.)
What single thing should our audience remember? - This is the place to go to help all kinds of causes. (To empower people to take action.)
Like Google, we can and should have a vibrant logo that we can then play with once the brand is well-known and can afford playful and cause-specific deviation. For example, we might display the GreaterGood logo with animals and animal-centric lettering when allying it visually with The Animal Rescue Site. We could also do a different treatment on special occasion days like World Hunger Day or Veterans Day.
But first we must build the brand so that this kind of malleable playing is recognized as such.