We need a logo which will be the banner header for our website, so it should be more landscape format than portrait. It should contain the wording KidsShoes.com.au (the .com.au can tuck underneath as it is the less important component). Because the name is generic, the logo needs to be expressive and unique. Fun, energetic & youthful.
After a brainstorming session we came up with two options
(i) do something cool with a kids shoe. This could include
- hanging shoes from a tree of having the shoes as leaves
- shoes with wings and halo
- a shoe man or animal character
- a shoe made up of lots of bright dots
- whatever your imagination suggests!
(ii) a typical kids activity with a shoe
- a kids legs walking up stairs
- a kid landing in a puddle
- a black silhouette of a kid kicking a ball, coloured shoe, coloured ball.
You don't need to stick to any of the above, we just made that stuff up to give you as much idea as we could. You might choose something totally different if you think its cool.
The logo cannot contain a cartoon. It needs to be a mark ie more of an icon than a cartoon character.
The logo cannot contain only blue, only pink, or only blue and pink.
The colours should be fresh, modern and youthful, can be bright. We will use the colours as accents in the rest of the website so there should be at least 3 colours. White background.