Since travel has different areas of operations, our logo needs to convey somehow these areas. For example:
Using different colours to:
Orange - Holiday/Vacation travel
Blue - Business/Serious travel
Pink (as the pink of lastminute.com) - Events/Exhibitions/Sports etc travel
The logo could contain an abstract mark with all the above colours or the letters themselves are in different colours. It must be on a white background. The mark could be something which conveys lateness or lastminute...maybe a clock just about to tick midnight, a glass sand clock with all the sand at the bottom...leave it to your imagination.
Logo must be flexible to also fit a country, such as found in google.com when loaded from different countries. So the latetravels.com should have a subheading of say UK, Belgium, France.
Also on the lines of google.com, it would be desirable to change subtly (in future) the logo according to major world events...say christmas, world cup, new year, space events.
Target audience would be quite generic