We like logos that convey the dynamic nature of our business
Must "pop" and have dimension
We allow home buyers to prioritize homes by dragging a picture of a home around in a lineup.
Our audience is tech savvy, early adopters, educated, 28-35, able to buy a home, responsible.
Even though our company name is LinedUp, we are fine if the capitalization changes especially if the "lined" and "up" are visually distinguishable.
The principal colors should be green, black, and/or grey.
We don't like fonts with serifs.
Clearly, legible font