LocalPopUps is a website that is basically one portal/website where all consumers go to find things in the shareable peer to peer economy. For example, AirBnB.com is a type of "shareable economy" platform, however, we are building a website that is more than just renting out the extra room in your hours. It will be to have a concert in your home or an after hours building, to share, rent, or sell that extra parking spot or unused car/bike/storage facility. Our first focus will be to carve out shareable food, check out our first draft website by going to http://www.disharound.com, the idea for LocalPopUps is that we will have lots of Chefs that are hosting dinners at their homes for consumers. Note, Chefs do not need to be professional Chefs, they could just be people who have a passion for cooking.
Some examples...We basically want to be the Amazon of all shareable commerce, where we are starting first with a focus on food (like Amazon first started with a focus on books) and will quickly expand beyond.
The target audience are people in their 20's to early 40's, who have a passion for the local, shareable economy. These are people who are connected by community and purpose, more than simply making an extra dollar. We want to have a high brand quotient, simple story, with a compelling "punch" to the name and logo.
Much can be quickly learned by googling shareable economy and an article is linked below.