(Sorry this is long, but we have a design concept and logo concept in mind we'd like to describe, along with some attached sketches of a potential logo that is just an idea-- the final design can be much different).
Design Concept: Belle B.’s design concept will artfully merge rugged industrial aesthetics (in rust, gray, silver, and brown tones), with eye-catching pastel colors (notably pinks, purples, reds, and blues) that will combine to create a brand aesthetic we call Industrial Pastel. This aesthetic fusion of the rustic and more masculine industrial tones with the light and summery pastel colors will make and immediate impact on consumer impressions for its unique, contemporary look. Belle B seltzer will invoke its health-conscious, sustainable, and youthful values with this combination, while also referencing the industrial roots of craft beverage production. The result is an immediately distinct concept which at once in vogue and a durably classic brand.
Logo Concept: The Belle B. logo attempts to immediately communicate our product’s unique offering: an alcoholic carbonated water beverage. The aesthetic appeal of our logo will rest on its balance of its fresh pastel color palettes with the more timeless industrial concept. Importantly, our logo rests in between a distinctly masculine or feminine packaging so that our product is not seen as having a gender niche market. Toward these goals, our initial logo concept spells out the company name ‘Belle B.’ in distinct, brutalist style block letters that balance the softer and lighter appeal of our pastel color palettes. In order to most quickly articulate this new product to Dutch consumers, the well-known term “bruisend” immediately follows our company name; currently we describe the product as ‘bruisend hard’ as we continue market research on how best to indicate the alcoholic nature of our product. This product description maintains the block letter style of the main logo in smaller typeface. The final element of our concept logo is a stylized wave and bubble motif that surrounds our product description ‘bruisend hard’. This element furthers our aims to make the carbonated alcoholic beverage easily identifiable to new consumers, while further distinguishing our brand aesthetic. We believe this concept logo will be the basis of a final logo which is versatile to different pastel palettes depending on the flavor offering. Our next step in logo and brand development is to hold an online design competition through 99Designs to finalize and initial trademarked logo and establish a relationship with a compatible designer.
** Below we have attached our logo sketch, which is just an idea. Along with images of our preferred color palettes and example images of the 'industrial pastel' concept. **