Company Name: "Luisa's Treats".
Web site name: Luisas-Treats.
Product: Cupcakes. We will produce the greatest variety of types, flavors and kinds of cupcakes with the best quality available.
Image to project: Best gourmet treat available.
Logo qualities: Simple, readable, sharp.
Logo tone: Happy, but serious.
Colors: Very strong. Any combination of two or three colors from blue, red, yellow, green, orange and purple. The chosen colors will be the identifying colors of the company.
We are looking for designs that look good in color and look just as sophisticated and compelling in black and white.
Letter font: No constraints. Must blend well with colors and image.
Image: A cupcake that must not look like a crown. It must also be possible to use it black over white or white over black. It must also become the company icon.
Logo used: In Website, all stationary, brochures, business cards, labels, packaging, T-shirts.
Notes: I do not like to be forced to pick a logo format. This limits creativity and originality. I did pick one because I was forced to.