KNA should be the main logo/symbol and Real Estate is the secondary phrase. Focus on creating a brand that resonates with luxury, high-end, cutting edge. Sharp lines, good use of white space if possible.
We will be changing the contest to a blind contest.
Update to Finalists:
Thanks for sending your designs. I wanted to share a few things about the design that we're going for.
#1 - In reference to our current logo that can be found at: http://www.kang-associates.com - If you plan on using a similar concept as this, I would like to see something that is more centered on a square (even dimensions on all sides instead of a tall rectangle).
#2 - I would like to see a black & white version of all designs.
#3 - I was very much inspired by the lines in the Deutsche Bank logo - https://content3.jdmagicbox.com/com…da87t3.jpg -
Not the font portion but the symbol. I would like to see the 'KNA' portion with a font that has sharp lines as this and possibly have proportional dimensions as far as the width of the box outline and the thickness of the font.
I don't like the font of the actual 'Deutcsche Bank' portion but just the symbol. Not sure how you can apply that to our logo but that would be excellent.
#3 - Lastly - For those of you who are making concepts using our current logo, I do like the concept with the filled in square with the outline around the outside of it. Please reference the SUPERB image attached. (I DO NOT) want KNA to be vertical like this.