Our slogan is “Navigating your financial future”
As a start up company we have no preconceived ideas about what our logo should look like. In terms of colours we am open to either of the colour palettes mentioned above, but we are also willing to be guided as well. Please feel free to use your creative flair.
We like the idea of a logo that lends itself to being able to have the name of the company both beside and below the image depending on where it is being used. While I have given some examples of what I like that have a nautical theme, this is not a compulsory theme to follow, or it doesn't need to have a boat shape. I am open to all ideas.
Our clients are generally aged 25 to 50. They usually have a lot of ambition, which includes getting ahead financially. On average they are on reasonably good incomes, while their occupations can vary from tradesman to doctors and anything else in between.
Geographically they are located down the east coast of Australia so there is generally a common love of the outdoors and the ocean.
Ideally while we are a professional business we are after something that is a good trade off between professionalism and fun and adventure.
Some of the design ideas I have suggested show an image being repeated 3 time but if you go with this please consider doing it four times to represent the 4 key areas we focus on - protection, accumulation, preservation and succession.
If you are considering a nautical theme, we are certainly more ocean going racing yacht than we are container ship.
As a recent exercise with a business coach we had to describe our business as if it was human it give some perspective about how we want to be seen. Don't know if it will help but here goes:
Age: 40 something
Dressed: Smart Casual
Fav Movie: Braveheart
Fav Food: Thai
Drink of Choice: Beer
Car: Audi TT