We are an organic farm located in Central Florida. In additional to offering fresh, organically grown veggies, herbs and eggs through a CSA (community supported agriculture membership farm), we offer a wide range of organic living and gardening classes, aquaculture classes, permaculture classes, yoga classes, meditation and holistic workshops, and community events. We believe that local food is a gateway "drug" to changing how we live together as a community and society, so that we become more ecologically and spiritually awake, moving from being passive consumers within a corporatocracy to conscious-living producers, sharers, and co-operators on a sustainable evolutionary path.
Our target audience are those awakening to the importance of healthier food and more authentic living in harmony with nature and each other. In short, everyone, but most of our member purchasers are women between the ages of 28 and 60.
My design inspirations are a little Che Geuvara-esque, a lot zen, a carrot clasped in a raised fist in a new twist on the classic "power to the people" symbol, Rosie the Riveter, Carmen Miranda (with veggies rather than fruit), and the classic lotus yoga pose, perhaps with a pigtail-braided woman holding a basket of veggies in lap with fingers in mudra position, perhpas vivid multi-hued sun rising in background.
Some very loose examples:
Guiding thoughts- holistic living, harmony, balance, fun, tongue in cheek, modern, zen, step by step, local is the new black, don't panic, go organic, let's change the way we eat, change the way we live, change the way we treat each other, (r)EVOLution, love, light, and living in peaceful radiance...