We sell fresh, healthy, all-natural/organic, ready-made meal components -- like noodle dishes, vegetable dishes, grains, etc. to high-end grocery and natural food stores. We are the unfrozen choice, featuring exciting, ethnic flavors for busy people who want more healthful food options.
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Our consumer is well educated, and health-conscious. She enjoys good food and will pay a premium for foods that are high quality and natural/organic. She leans towards a more urban, contemporary style and enjoys trying new things. She is concerned with feeding healthful foods to her family. Meals 4 Real offers her convenience with the nutrition and quality of a home-cooked meal versus frozen convenience foods.
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