The Dank Bank is a medical marijuana dispensary, catering to a very diverse market demographic. Our target audience is comprised of medical marijuana clients, aged 19 and older. Clients are both male and female, with male clients comprising about 60-70%.
Our client values include:
-consistent access to a wide variety of medical marijuana and medical marijuana based products (large diverse product line)
-safe reliable access
-client confidentiality and security with regards to their personal information
-our clients like to be recognized as members of our organization (concept of exclusivity/feeling like they are part of our business rather than just consumers)
These client values are well accounted for in the name of our business - the word "bank" is symbolic for security, reliability, safety, and privacy; it also portrays the image that we stock a wide selection of different products, thus clients can have faith that we will have products in stock that will provide the effects they are seeking (reliability/consistency/choice).
With regards to the design, we have been visualizing a bank icon with pillars/columns, with "The Dank Bank" written below it, in two rows (Row 1: "The")(Row 2: "Dank Bank); "The" should be written in smaller font, and the focus should be on Row 2.
The initial intended use for this logo will be business/membership cards, but will also extend to (at minimum) an embosser and a window decal (so preference will be given to a design that can easily be applied to these design areas as well).
We would also like to note that we are very much open to the creative process and value the expertise and unique creative edge that designers may bring to this contest. As such, we welcome creative, bold, and artistic/stylized design ideas that may stray from our logo concept description.