MILE is a managing company of the biggest intellectual services provider in CIS, Central&East Europe.
M I L E are the first 4 letters of the founder’s surname — Dr. ANDREY MILEKHIN.
Previously known as Romir Group, the holding has become the biggest and oldest (more than 30 years) independent researcher in Russia.
The main companies of the group — Romir Panel & Romir Monitoring— provides marketing research as well as media, social, syndicated and panel research. Romir is the representative and the region leader of GALLUP International Association.
iMystery Agency is specialised on mystery shopping services and service audit.
An advertising agency of the group is focused on developping Loyalty programs and creating integrated campaigns based on BIG DATA.
The group also actively invests in golf development.
Potentially new companies of the group will use MILE as a part of the naming — i.e. MILE research, MILE consulting, MILE audit etc
and will be focused on BIG DATA analytics and integration, consumer-oriented applications.
The target audience: top-managers of the biggest international and local FMCG companies, retailers, mobile providers, transport companies, banks and financial institutions and developers.