We are looking for more of a modern flat design.
I prefer to see fonts similar to Roboto
Please do not use cursive style fonts.
Please do not submit cartoon like logos. It needs to be professional as the application is targeted at business and enterprise.
One or two colours seems to work best for what we are trying to achieve.
Keep the image simple with 1 or two elements to it.
I have seen some good designs where the text is to the right of the logo.
I have seen some concepts that have a schematic type feel to them that look good.
I feel that more square designs resonate with me then a a logo with more rounded shapes.
The logo needs to be used by itself without the company name when being used as an app icon.
One idea is to try and combine a paper form and a mobile device, with the paper form behind the mobile device on an angle. To demonstrate replacing paper with electronic.
I have seen good concepts where MOBILE DATA ANYWHERE is all in uppercase, and the MOBILE DATA is on top of the ANYWHERE, but MOBILE DATA is the same width as ANYWHERE. The text works well to the left or right of the logo instead of the top or bottom.