Overall we want something that's balanced, conveys the genuineness and hand crafted perfection; clean; simple, classical yet modern; and inspires music, learning, creativity.
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Our company manufactures classical stringed instruments and sell these instruments online on our website and other marketplaces. We make these instruments using a very traditional and perfected process. We specialize in violins, cellos, and accessories. Although these instruments are very classical we want to make the appeal to the modern consumer and younger generations. Our target audience are of a few types. We target beginning musicians, primarily their parents, that will purchase the instruments for them. We want these customers to feel they are getting high value. Our mid-range instruments target families willing to pay a premium than other beginning instruments because of the extremely high quality. On our high-end we target intermediate and amateur musicians, college level and above, that are willing to pay a bit more for an instrument but are on a tighter budget. We want to sell to these more advanced customers; the dependability, quality, and class of our instruments but at the cheaper price.
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Overall we want something that's balanced, conveys the genuineness and
hand crafted perfection; clean; simple, classical yet modern; and
inspires music, learning, creativity.