Our company’s purpose and reason for being:
To help every Senior American make an informed decision about high quality and affordable individual dental insurance coverage, so they can sleep well.
What we want:
A logo that is clean, simple, easy to understand, recognizable and can be used as a centerpiece to our creative messaging. Easy visual reconition and understanding in the senior market is critical. Logo will be on business cards, stationery, brochures and our website.
What we admire:
We like the tonality and serious attitude of Sam Waterston in the / TD Waterhouse Commercials, and the solid respectability of New York Life and branding continuity of Travelers insurance.
We admire the clean fresh sensibility of: Jet Blue, BMW, Dell, Apple.
Where we think we belong:
We would want our logo to belong in Golf digest, Travel & Leisure, and Gourmet magazines, but not to the exclusion of Good Housekeeping, Better Homes & Gardens, Real Simple and Sports Illustrated.
What we don’t want:
We don't want cartoonish images in the logo. Images should be iconic.
We would not want our logo to belong in People, US, and Prevention magazine.
We don’t admire the image of Capital One, Prudential, Ally Bank. We are not a Dodge Neon. _____________________________________
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please use Pantone colors as the logo will be on our website and in print.
ALL WORK MUST BE ORIGINAL. NO CLIP ART OR STOCK IMAGES. NO PROPRIETARY OR LICENSED FONTS. ALL ELEMENTS OF THE WINNING DESIGN WILL BECOME THE PROPERTY OF NATIONAL DENTAL ADVISORS.