Values: Values that we would like our logo to encompass are: mature, serious, modern, professional, sophisticated, simple and subtle.
Typography: We would like to use a more modern and thin san serif font for our logotype.
Logo Text: We would like to have “National Service Bureau” as the dominant text in the logo. Then we should have “Accounts Receivable Management” as the tagline below that.
Icon Use: We are open to having an icon incorporated into the logo however we would like to have it be subtle and understated so that it doesn’t look like a cartoon
Colors: We would like to use a variation of orange, blue, gray and white. The hex colors are below: